How the typical store converts, sells and buys ads — everyone, by country and by niche. Hold your own numbers against them: every store counts once, whatever its size.
| Group | Stores | Conversion | Sales per order | ROAS | CPM | CTR | CPC |
|---|---|---|---|---|---|---|---|
| Every store | 5 | 2.64%all 2.25% | $88all $78 | 1.70×all 1.86× | $14.77all $13.99 | 1.88%all 1.70% | $0.79all $0.82 |
| United States | 4 | 2.24%all 2.09% | $89all $83 | 1.79×all 1.88× | $21.50all $15.04 | 1.92%all 1.73% | $0.93all $0.87 |
| Group | Stores | Conversion | Sales per order | ROAS | CPM | CTR | CPC |
|---|---|---|---|---|---|---|---|
| None with 3 stores yet. | |||||||
1 country and 1 niche are waiting for a third store. A country or niche shows up here once 3 stores are in it. Connect a store →
The typical store
Each figure is the median store: half do better, half worse, and a store counts once whatever its size — so one big store can't drag it. The pooled figure (everyone's sales over everyone's spend) sits underneath.
Countries
A store counts in its main market: the country most of its sales went to over the last 30 days, from Shopify — or the one its owner picks on the Stores page.
Niches
What the store sells, picked by its owner on the Stores page. No niche, no niche row — the store still counts in its country and in everyone.
Three or nothing
A figure needs 3 stores with enough of their own behind it, and a country or niche shows only once it has 3 stores. Never a name, never a store's own number.